The Pride Of Madeira at evening time

The uninformed tourist usually associates Madeira with the localy cultivated Strelitzias or Birds Of Paradise (Strelitzia reginae), just because, due to its obvious beauty and visual impact, it's the flower most commonly seen in markets, shops or touristic events. However, in good truth, this plant was never endemic to Madeira, originating from South Africa and nowadays with a global distribution in nearly every warm and sunny temperated and tropical climates.
Therefore, if we would be asked to name a flower that truly represents the beauty and diversity of Madeira's flora, I'd say that the Pride of Madeira (or Massaroco, as locally known) would come to mind.
A true native to the island of Madeira, the Echium candicans is as beautiful as a wild plant can be and  it is a true delight to see alongside the roads in some urban areas or along the trails on the mountainous regions. Blooming happens between late Spring and early Summer and by the end of July most of their beauty is already gone, vanishing into dryness until the next year. Meanwhile, before that fading moment happens, its ephemeral flowering phase is a pleasure to our eyes and to bees as well, considering the abnormal attention these little bugs give to this particular plant on the course of their pollination duties.
Picture taken near Encumeada Alta, returning from the usual Pico Ruívo hike, at sunset time.
Nikon D300 and Sigma 17-50mm F2.8 EX DC HSM. Manfrotto XDB190 tripod and 490RC4 ball head. Flash Godox TT685N.